INNOVATION IS A MECHANISM.
STRATEGY IS A PERCEPTION.
Decoding the invisible mechanics of decision-making to drive innovation and performance.
This is where I turned mentalism — which I have practised for over thirty years — into a cognitive analysis tool. Neuroscience provided the framework. Mentalism became my language for exposing blind spots, biases and the invisible mechanisms that shape our choices.
I have been teaching at leading engineering schools for 15 years. I chose to anchor my practice in Brittany, from where I work across France and internationally.
THE ENGINEERING OF HUMAN DECISION
FROM PURE RESEARCH TO STRATEGIC DECISION-MAKING
PhD, author of 80 patents, twenty years of technology leadership (R&D, CTO, GM) within international organisations.
One realisation: the best technologies fail when decisions are biased. I turned mentalism, which I have practised for over thirty years, into a cognitive analysis tool.
Teaching at leading engineering schools for 15 years. This pedagogical rigour runs through every one of my engagements.
PhD, author of 140 patents, I spent fifteen years leading technological innovation as R&D Director, CTO and Managing Director within international organisations. From the lab to the boardroom, everything relied on rigour: data, protocols, validation.
Co-founding a startup brought me face to face with a different truth: the best technologies fail when decisions are biased, when communication breaks down, when teams don't follow. Performance is never about the tools — it's about the quality of decisions made under uncertainty.
A HYBRID CREDIBILITY
COGNITIVE ENGINEERING
Understanding the mechanics of decision.
I decode the cognitive biases that limit your strategic vision through applied neuroscience. By revealing how the brain processes information, I provide the keys to securing your judgement and sharpening your teams' discernment.
THE ART OF IMPACT
Mastering the levers of the invisible.
Mentalism is a cognitive analysis tool for exposing perception gaps and decision-making blind spots. It catalyses creativity, transforms the approach to influence and exposes the invisible mechanisms that govern our choices..
My Approach
ENGINEERING IN SERVICE OF DECISION PERFORMANCE
Diagnosing Blind Spots
Identifying the cognitive biases that distort your judgement. Through mentalism, making visible the mechanisms of perception and attention that escape conscious awareness.
O1
Agility Under Pressure
Developing mental flexibility to navigate uncertainty. Through cognitive techniques, maintaining clarity and creativity where processes become saturated.
O2
Influence & Alignment
Mastering the levers of persuasion to mobilise your teams. Through understanding the mechanics of buy-in, turning influence into an ethical tool for collective performance.
O3
TURN YOUR CHALLENGES INTO AN EXPERIENCE
Keynote, Team Building, Signature Experience or bespoke engagement: every engagement is designed bespoke to address your challenges in decision-making, innovation, alignment or influence.