UNLOCKING STRATEGIC CREATIVITY

Keynote: breaking through blocks, innovating under pressure, turning constraint into leverage.

Innovation Directors • R&D Teams • Product Directors • CTOs • Creativity Seminars

Jerome Viro — keynote on strategic creativity and innovation under pressure
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THE STRATEGIC CHALLENGE

How do you sustain an innovation culture when cycles are shrinking and budgets tightening? How do you turn pressure into a catalyst for creativity rather than a brake? The best innovations often emerge from the most constrained situations — yet few organisations know how to activate this lever.

The challenge isn't a lack of resources. It's the mental lock-in of creative processes.

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WHAT YOUR TEAMS DISCOVER

Through applied mentalism, I reveal invisible creative blocks and unlock the mental processes of your R&D and innovation teams.
Strategic creativity keynote — unlocking blocks and innovating under pressure

Breaking free from autopilot

Why the brain prefers recycling known solutions over exploring the unknown — and how to bypass this mechanism.

Creativity under constraint

Concrete techniques for generating novel solutions when resources are scarce.

Navigating uncertainty

The cognitive mechanisms that sustain the capacity to innovate under pressure and doubt.

Live demonstrations of how constraint becomes an accelerator rather than a brake.

WHY ME

Jerome Viro — mentalist keynote speaker and inventor of 80 patents

The perspective of an R&D Director and CTO who developed 100 patents for global leaders in tech and media. My approach is grounded in a hands-on understanding of creative blocks. I led innovation where creativity is a matter of survival. I don't talk about abstract concepts — I draw on strategic R&D tested in high technology to generate measurable competitive advantage.

FORMATS

KEYNOTE

Impact and Inspiration

Mentalism demonstrations, cognitive mechanism decoding and Q&A session. A high-intensity stage format to challenge certainties and trigger a shift in perspective.

45 to 75 minutes

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Audience

20 to 1,000+ people

Ideal For

conventions, seminar openings, plenaries


MASTERCLASS

Practice and Cognition

Alternating demonstrations, theoretical decoding, hands-on exercises and actionable tools. Participants leave with concrete techniques they can apply immediately. Creative workshop with innovation-under-constraint techniques and practical exercises.

3H to a Full Day

Un chrono ou un chronomètre rond avec des aiguilles indiquant 12 heures.

Audience

12 to 25 people (executive committees, managers, project teams)

Ideal For

executive seminars, leadership training programmes, strategy days


LANGUAGES: French / English      |      LOGISTICS: Maximum adaptability to your event's technical constraints..

IS THIS YOUR CHALLENGE?

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